Real Magic by Blakemore is a clean protectant that lubricates your line for longer casts. The Real Magic formula reduces line memory for less line related problems. The Real Magic formula also contains a UV inhibitor to protect your line and gear from ozone and damaging sun rays. Real Magic is real and not water down like the imitators. Real Magic reduces icing on your guides and line. Odor less, non sticky and non staining.