The Jackall Bling 55 is a small profile, flat-sided crankbait with intense action. It also combats a common problem with flat-sided cranks - their flat-sided design often causes them to roll in the air and limit your casting distance. To counteract this, the Bling 55 features an innovative weight transfer system that allows a ball bearing to shift to the tail for longer more balanced casts, and then on the retrieve a magnet in the center of the bait holds the bearing in place for superior balance on the retrieve. Its bill is also constructed from circuit board material for excellent deflections, and the Bling 55’s flat sides create an intense flashing effect. Available in multiple color combinations, the Jackall Bling 55 was designed using the latest technology in the fishing industry to provide you with the ultimate performance.