The Snag Proof Bleedin' Frog employs a custom-made wide-gap, red hook from OWNER. This premium hook gets more hook in the fish's mouth for better penetration. The red color is a proven fish attractant triggering the strike reflex as the fish goes after wounded prey. Red strands in the skirt add to the effect. The unique weighting system in the Bleedin' Frog allows it to walk in open water without any adjustments. The Bleedin' Frog moves side-to-side, or "walks" with ease. This action attracts fish and stimulates feeding. Great for open water and great for fishing the snaggy, weedy places where the big ones hide and feed. The Bleedin' Frog will bring you more strikes and catch more fish guaranteed!